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Archive for December, 2008

Many Internet Marketers Say, “The Profit Is In The List.” What They Mean By That Is, You Can Gain Continuous Sales From Loyal Customers Who Propagate Your Opt-in List. This Is Because They Trust You And Are Willing To Purchase From You Once You Have Proven Your Worth To Them With A Valuable Offer Or Two.

Tuesday, December 30th, 2008

The challenge comes in the fact that you must follow up with these prospects on a regular basis, or otherwise, they will forget about you and your ability to gain repeat sales will become more difficult. Therefore, the key is to make sure they don’t forget about you!
The problem is that it can be [...]

To Make Sizable Back-end Profits, You Have To Get Your Previous Customers To Purchase Your Future Product Offers. The Way To Do This Is To Provide Them With Offers They’ll Have A Hard Time Saying “no” To.

Saturday, December 27th, 2008

Essentially, to get them to purchase your future product offers, you have to give them what they want to see in your future product offers. This may differ from what you have in mind to create as your next product offer.
Keep in mind the old adage, “The customer is always right” when [...]

Whether You Are Creating Main Product Offers Or Back-end Product Offers, You Need To Be Able To Convince People That Your Product Is Worth Purchasing.

Wednesday, December 24th, 2008

Unlike brick-and-mortar stores, you cannot look at your potential customers’ faces and tell them eye-to-eye why they should invest in your product. All you have to convince them that they should purchase your product offer is the words, or sales copy, on your sales page. Unless they convince your potential customers that your [...]

A Multi-part Email Course Is A Great Back-end Product Because It Can Provide Your Customers With Exactly The Information They Are Looking For. It’s Also Easy For You To Provide What They Are Looking For In That Email Course.

Saturday, December 20th, 2008

Another reason why a multi-part email course is a great back-end product is because you can really entice your past customers to purchase it. You can provide snippets of what is contained in that course in your regular newsletter or in email messages sent directly to them. By providing them with “previews” of [...]

You Have To Carefully Consider The Add-on Products You Want To Add To A Main Product You’ve Presented To Your Customers In Order To Gain The Back-end Profits You Desire.

Tuesday, December 16th, 2008

Preferably, you want to be able to create these add-on products quickly, but still make sure they provide solid value. For instance, if you’ve created a WordPress website template, adding some header templates your customers can personalize will not take much time to create, yet your customers will find that addition to be very [...]

Multi-part Email Courses Can Be A Great Back-end Product For Your Marketing Campaigns. They Can Lead To Continuous Back-end Profits From Your Past Customers. However, There Is One Disadvantage With Multi-part Email Courses When They Are Used As Back-end Products.

Saturday, December 13th, 2008

The one disadvantage is that you cannot raise the price of equal-sized email courses in the future without risking the loss of your customers. Once you establish a price for an email course with a specific number of parts, you must stay at that price for all future email courses with the same number [...]

Despite What Many Of The Internet Marketing Experts Suggest, Running An Internet Business Is Not That Easy.

Tuesday, December 9th, 2008

Consider all the tasks you must do well before you even have a reasonable chance of making sizable money on the Internet:
Create new product offers and host them on their own product pages.Set up payment systems so that you can take orders for those new product offers.Gain affiliates and jv partners to help you promote [...]

A Physical Book Can Be A Great Back-end Product Offer For Your Previous Customers, But You Need To Keep The Following In Mind To Make Sure Your Book Is A Great Success:

Saturday, December 6th, 2008

You want to come up with a topic that not only appeals to your back-end customers, but also to new customers as well, as you’ll want this book to be popular toward the entire niche market you’re targeting, not just people who have bought an ebook or other product from you before.You also want to [...]

Trying To Decide Between Creating An Ebook And A Physical Book To Offer To Your Back-end Customers Can Be A Difficult Decision. While You May Think You’d Have To Choose Between The Two, That’s Not Necessarily True If You Create A “hybrid” Ebook.

Wednesday, December 3rd, 2008

A hybrid ebook is a physical book that has digital content included with it that you can access via CD, a website, or a downloadable program. Essentially, it’s like combining a physical book and an ebook together into one.
You gain the positives of having a physical book:
You gain the prestige and publicity of publishing [...]